MSME IS 80% OF INDIAN GDP, YET JUST 1% OF THE BRANDED PRODUCT UNIVERSE.
India is bustling with entrepreneurs. The country is in a cusp of MSME revolution. Nascent brands which are struggling to find a direction out of the womb. There are thousands of them.
However most MSME entrepreneurs are clueless about how to resolve the complex issues of channel distribution. With great products , quality better than renowned brands, most MSME manufacturers are failing to mass market their brand.
Qualified top management professionals are difficult to get and expensive. The business coaching gurus are even more expensive . They lecture and tutor about processes which cannot be implemented by MSME firms.
No business coach , no MBA class , no corporate guru
offer you solution to one simple question :
HOW TO ESTABLISH A NATION WIDE CHANNEL DISTRIBUTION PROCESS ?
Theme Advisory is a Practical , Non-Profit advisory platform which offers a crash course on how to set up channel distribution network .
The 12 session course does not promise you the moon .
The sessions guides you through the maze of problems of channel distribution with realistic solutions to resolve them. At the end of the session , you have an option to either take an exit or move ahead with executing the entire channel distribution management process through a dedicated “Super management Team” deployed at your premise handling the day to day affairs of channel or you may choose to implement channel distribution through an unique model of “Pay By Performance”.
Theme Advisory does not stop at just advising .
It blends CONSULTANCY WITH EXECUTION.
WE CALL IT KNOWLEDGE SHARING SESSIONS.
WHICH ONE OF THESE ARE YOU STUCK IN ?
- Start up & you don’t have a channel network ?
- Your firm is five year old & yet you are still struggling to establish a stable channel network.
- You have been around for a while , perhaps over ten years now and yet stuck as a small scale brand ?
- You are growing at a blazing pace but cannot handle your growth in absence of professional management ?
- You are clocking 20% turnover growth annually through adding new distributors but existing distributors sales are stagnant or dropping ?
- You are growing in turnover but channel credit is ballooning, leading to lower operating profits in hand ?
- Five years now, you remain an msme unit because your supply is limited to a geography mapped to your manufacturing unit , because you havent outsourced production across geopgraphies ?
- You don’t operate any region or state by design and largely handover distribution as & when any reseller approaches you from anywhere ?
- You don’t do secondary sales because business looks good from primary sales to distributors ?
- You undertake both secondary & primary sales and yet there is something missing in the process which is leading to sales stagnation & and you don’t know what ?
- You have awesome demand for your products & you are unable to supply and hence not expanding production any more ?
- Growth is coming unorganically , you are happy in business and hence you don’t want to spend right now in technology and system buildup ?
